Global Certificate in Offer Strategy Development: Strategic Insights
-- ViewingNowThe Global Certificate in Offer Strategy Development: Strategic Insights course is a comprehensive program designed to equip learners with the essential skills needed to excel in offer strategy development. This course is crucial for professionals seeking to advance their careers in marketing, sales, and product management.
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โข Unit 1: Introduction to Offer Strategy Development
โข Unit 2: Market Research and Analysis
โข Unit 3: Customer Segmentation and Targeting
โข Unit 4: Value Proposition Development
โข Unit 5: Competitive Analysis and Positioning
โข Unit 6: Pricing Strategies and Tactics
โข Unit 7: Product and Service Design for Strategic Offers
โข Unit 8: Go-to-Market Planning and Execution
โข Unit 9: Metrics and Analytics for Offer Strategy Performance
โข Unit 10: Continuous Improvement and Innovation in Offer Strategy
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