Executive Development Programme in Product Positioning: Essentials
-- ViewingNowThe Executive Development Programme in Product Positioning: Essentials is a certificate course designed to empower professionals with the necessary skills to excel in product positioning. This programme emphasizes the importance of understanding market dynamics, customer needs, and competitive landscapes to effectively position products for success.
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⢠Product Positioning Fundamentals: Understanding the concept of product positioning, its importance, and how it differs from product differentiation.
⢠Market Research and Analysis: Techniques for conducting market research, analyzing competitors, and identifying market gaps.
⢠Target Audience Identification: Methods for defining and understanding the ideal customer, their needs, and pain points.
⢠Unique Selling Proposition (USP) Development: Strategies for developing a compelling USP that differentiates the product from competitors.
⢠Brand Positioning: The role of branding in product positioning and how to align the brand with the product's USP.
⢠Product Messaging and Storytelling: Techniques for crafting clear, concise, and compelling product messages that resonate with the target audience.
⢠Perceptual Mapping: Using perceptual maps to visualize the position of a product relative to competitors.
⢠Positioning Statement Creation: Guidelines for creating a positioning statement that effectively communicates the product's value proposition.
⢠Monitoring and Adjusting Product Positioning: Methods for monitoring the effectiveness of product positioning, gathering feedback, and making adjustments as needed.
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