Executive Development Programme in Product Positioning: Essentials
-- viendo ahoraThe Executive Development Programme in Product Positioning: Essentials is a certificate course designed to empower professionals with the necessary skills to excel in product positioning. This programme emphasizes the importance of understanding market dynamics, customer needs, and competitive landscapes to effectively position products for success.
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Detalles del Curso
• Product Positioning Fundamentals: Understanding the concept of product positioning, its importance, and how it differs from product differentiation.
• Market Research and Analysis: Techniques for conducting market research, analyzing competitors, and identifying market gaps.
• Target Audience Identification: Methods for defining and understanding the ideal customer, their needs, and pain points.
• Unique Selling Proposition (USP) Development: Strategies for developing a compelling USP that differentiates the product from competitors.
• Brand Positioning: The role of branding in product positioning and how to align the brand with the product's USP.
• Product Messaging and Storytelling: Techniques for crafting clear, concise, and compelling product messages that resonate with the target audience.
• Perceptual Mapping: Using perceptual maps to visualize the position of a product relative to competitors.
• Positioning Statement Creation: Guidelines for creating a positioning statement that effectively communicates the product's value proposition.
• Monitoring and Adjusting Product Positioning: Methods for monitoring the effectiveness of product positioning, gathering feedback, and making adjustments as needed.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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