Global Certificate in Digital Ad Policies
-- ViewingNowThe Global Certificate in Digital Ad Policies course is a comprehensive program designed to meet the growing industry demand for experts who can navigate the complex world of digital advertising policies. This course emphasizes the importance of understanding and complying with global ad policies, providing learners with essential skills for career advancement in digital advertising, marketing, and related fields.
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⢠Digital Ad Policies Overview: Understanding the importance of ad policies, their role in the digital advertising ecosystem, and the consequences of non-compliance. ⢠Global Advertising Standards: Exploring the fundamental principles and guidelines set by international organizations, including the IAB, DMA, and EU's GDPR. ⢠Policy Development: Best practices for creating and updating ad policies, addressing common policy areas such as misleading ads, prohibited content, and data privacy. ⢠Policy Enforcement Strategies: Techniques for monitoring, detecting, and addressing policy violations, including manual reviews, automated systems, and escalation procedures. ⢠Content Restrictions: Identifying and managing restricted content categories, such as adult, alcohol, gambling, and healthcare-related ads. ⢠Targeting and Personalization: Balancing user privacy, data protection, and effective ad targeting while adhering to policy requirements. ⢠Cross-platform Consistency: Ensuring policy alignment across various digital advertising channels, such as display, video, mobile, and native ads. ⢠Legal and Regulatory Compliance: Understanding the legal landscape, including regional differences, and staying up-to-date with regulatory changes impacting digital ad policies. ⢠Communication and Education: Best practices for informing advertisers about policy updates, guidelines, and compliance expectations. ⢠Policy Impact Analysis: Assessing the potential consequences of policy changes on user experience, advertiser relationships, and ad revenue.
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