Global Certificate in Digital Ad Policies
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โข Digital Ad Policies Overview: Understanding the importance of ad policies, their role in the digital advertising ecosystem, and the consequences of non-compliance. โข Global Advertising Standards: Exploring the fundamental principles and guidelines set by international organizations, including the IAB, DMA, and EU's GDPR. โข Policy Development: Best practices for creating and updating ad policies, addressing common policy areas such as misleading ads, prohibited content, and data privacy. โข Policy Enforcement Strategies: Techniques for monitoring, detecting, and addressing policy violations, including manual reviews, automated systems, and escalation procedures. โข Content Restrictions: Identifying and managing restricted content categories, such as adult, alcohol, gambling, and healthcare-related ads. โข Targeting and Personalization: Balancing user privacy, data protection, and effective ad targeting while adhering to policy requirements. โข Cross-platform Consistency: Ensuring policy alignment across various digital advertising channels, such as display, video, mobile, and native ads. โข Legal and Regulatory Compliance: Understanding the legal landscape, including regional differences, and staying up-to-date with regulatory changes impacting digital ad policies. โข Communication and Education: Best practices for informing advertisers about policy updates, guidelines, and compliance expectations. โข Policy Impact Analysis: Assessing the potential consequences of policy changes on user experience, advertiser relationships, and ad revenue.
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