Executive Development Programme in Video Conversion Metrics

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The Executive Development Programme in Video Conversion Metrics certificate course is a comprehensive program designed to meet the growing industry demand for experts in video marketing metrics. This course emphasizes the importance of understanding and leveraging video conversion metrics to drive business growth and optimize marketing strategies.

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Learners will gain essential skills in tracking, analyzing, and interpreting video metrics, enabling them to make data-driven decisions that improve ROI and engage audiences more effectively. The course is ideal for marketing professionals, business owners, and video content creators seeking to advance their careers and stay competitive in today's fast-paced digital landscape. By mastering the art and science of video conversion metrics, learners will be able to demonstrate their value to employers and clients, and contribute to the success of their organizations in meaningful and measurable ways.

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โ€ข Video Metrics Fundamentals: Understanding the basics of video metrics, including primary and secondary metrics, and their importance in the video conversion process.
โ€ข Video Views and Engagement: Learning about the different types of video views (organic, paid, viral) and how to measure engagement (drop-off rates, click-through rates, etc.).
โ€ข Video Conversion Funnels: Exploring the concept of video conversion funnels and how to optimize them for better conversion rates.
โ€ข Video Analytics Tools: Getting familiar with various video analytics tools such as Google Analytics, Wistia, Vidyard, etc., and how to use them to track video metrics.
โ€ข Video SEO and Visibility: Understanding how to optimize videos for search engines and increase their visibility, including keyword research, video sitemaps, and video schema markup.
โ€ข Video Advertising Metrics: Learning about the key metrics for video advertising, such as cost per view (CPV), click-through rate (CTR), and return on ad spend (ROAS).
โ€ข Video Conversion Rate Optimization: Discovering best practices for optimizing video conversion rates, including A/B testing, personalization, and call-to-action placement.
โ€ข Video Performance Analysis: Analyzing video performance data to make informed decisions about future video campaigns and optimizations.
โ€ข Video Metrics for Business Growth: Understanding how to use video metrics to drive business growth and measure the success of video marketing efforts.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE DEVELOPMENT PROGRAMME IN VIDEO CONVERSION METRICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London College of Foreign Trade (LCFT)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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