Executive Development Programme in Video Conversion Metrics
-- viewing nowThe Executive Development Programme in Video Conversion Metrics certificate course is a comprehensive program designed to meet the growing industry demand for experts in video marketing metrics. This course emphasizes the importance of understanding and leveraging video conversion metrics to drive business growth and optimize marketing strategies.
6,302+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Video Metrics Fundamentals: Understanding the basics of video metrics, including primary and secondary metrics, and their importance in the video conversion process.
• Video Views and Engagement: Learning about the different types of video views (organic, paid, viral) and how to measure engagement (drop-off rates, click-through rates, etc.).
• Video Conversion Funnels: Exploring the concept of video conversion funnels and how to optimize them for better conversion rates.
• Video Analytics Tools: Getting familiar with various video analytics tools such as Google Analytics, Wistia, Vidyard, etc., and how to use them to track video metrics.
• Video SEO and Visibility: Understanding how to optimize videos for search engines and increase their visibility, including keyword research, video sitemaps, and video schema markup.
• Video Advertising Metrics: Learning about the key metrics for video advertising, such as cost per view (CPV), click-through rate (CTR), and return on ad spend (ROAS).
• Video Conversion Rate Optimization: Discovering best practices for optimizing video conversion rates, including A/B testing, personalization, and call-to-action placement.
• Video Performance Analysis: Analyzing video performance data to make informed decisions about future video campaigns and optimizations.
• Video Metrics for Business Growth: Understanding how to use video metrics to drive business growth and measure the success of video marketing efforts.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate