Executive Development Programme in Athleisure Brand Identity Development
-- ViewingNowThe Executive Development Programme in Athleisure Brand Identity Development is a certificate course designed to meet the growing demand for professionals who can create and manage successful athleisure brand identities. This programme emphasizes the importance of a strong brand identity in the highly competitive athleisure market, where consumers seek both function and style.
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GBP £ 140
GBP £ 202
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⢠Brand Strategy Development: Understanding the core principles of branding, establishing brand positioning, and creating a unique value proposition.
⢠Market Research and Trend Analysis: Identifying target audiences, understanding consumer behavior, and analyzing market trends in the athleisure industry.
⢠Athleisure Product Design and Development: Design thinking, material selection, functional features, and product lifecycle management in the context of athleisure.
⢠Visual Identity and Brand Storytelling: Developing a consistent visual language, creating compelling brand narratives, and implementing storytelling techniques for effective communication.
⢠Digital Marketing and Social Media Strategy: Leveraging digital channels, developing social media strategies, and understanding the role of influencer marketing in athleisure branding.
⢠Experiential Marketing and Events: Creating immersive brand experiences, planning events, and understanding the importance of experiential marketing for athleisure brands.
⢠Sustainability and Corporate Social Responsibility: Incorporating sustainable practices, addressing ethical concerns, and promoting social responsibility in athleisure branding.
⢠Brand Protection and Intellectual Property Management: Securing trademarks, patents, and copyrights, and implementing strategies for brand protection in the athleisure industry.
⢠Performance Metrics and Continuous Improvement: Establishing key performance indicators, tracking success, and implementing continuous improvement strategies in athleisure brand identity development.
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