Executive Development Programme in Athleisure Brand Identity Development
-- ViewingNowThe Executive Development Programme in Athleisure Brand Identity Development is a certificate course designed to meet the growing demand for professionals who can create and manage successful athleisure brand identities. This programme emphasizes the importance of a strong brand identity in the highly competitive athleisure market, where consumers seek both function and style.
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Students enrolled
GBP £ 140
GBP £ 202
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โข Brand Strategy Development: Understanding the core principles of branding, establishing brand positioning, and creating a unique value proposition.
โข Market Research and Trend Analysis: Identifying target audiences, understanding consumer behavior, and analyzing market trends in the athleisure industry.
โข Athleisure Product Design and Development: Design thinking, material selection, functional features, and product lifecycle management in the context of athleisure.
โข Visual Identity and Brand Storytelling: Developing a consistent visual language, creating compelling brand narratives, and implementing storytelling techniques for effective communication.
โข Digital Marketing and Social Media Strategy: Leveraging digital channels, developing social media strategies, and understanding the role of influencer marketing in athleisure branding.
โข Experiential Marketing and Events: Creating immersive brand experiences, planning events, and understanding the importance of experiential marketing for athleisure brands.
โข Sustainability and Corporate Social Responsibility: Incorporating sustainable practices, addressing ethical concerns, and promoting social responsibility in athleisure branding.
โข Brand Protection and Intellectual Property Management: Securing trademarks, patents, and copyrights, and implementing strategies for brand protection in the athleisure industry.
โข Performance Metrics and Continuous Improvement: Establishing key performance indicators, tracking success, and implementing continuous improvement strategies in athleisure brand identity development.
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