Executive Development Programme in Data-driven Mobile App Design: User Engagement
-- ViewingNowThe Executive Development Programme in Data-driven Mobile App Design: User Engagement is a certificate course that focuses on the growing demand for mobile app design expertise. With over 6 billion smartphone users worldwide, there's a pressing need for mobile apps that not only function well but also deliver engaging user experiences.
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⢠User Engagement Fundamentals: Understanding user engagement, its importance in mobile app design, and key factors influencing user engagement. ⢠Data Analysis for User Engagement: Analyzing user data to gain insights into user behavior, app performance, and engagement metrics. ⢠Designing User-centric Mobile Apps: Principles of user-centered design, user research, and usability testing in mobile app development. ⢠Mobile App Prototyping and Testing: Techniques for prototyping, user testing, and iterating mobile app designs to improve user engagement. ⢠Personalization and Adaptive Design: Strategies for personalizing mobile app experiences and designing adaptive user interfaces. ⢠Push Notifications and In-app Messaging: Best practices for using push notifications and in-app messaging to increase user engagement. ⢠Analytics and Performance Tracking: Implementing analytics tools and tracking key performance indicators (KPIs) to measure user engagement and app success. ⢠Data-driven Decision Making: Using data insights to inform design decisions, prioritize features, and optimize user engagement.
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