Global Certificate in Public Sector Union Communication
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⢠Union Communications Strategy: Developing effective communication strategies for public sector unions, including setting goals, identifying target audiences, and choosing communication channels.
⢠Media Relations: Building positive relationships with the media, including creating media lists, crafting press releases, and handling press inquiries.
⢠Digital Communication: Utilizing digital channels for communication, including social media, email marketing, and website management.
⢠Internal Communication: Ensuring effective communication within the union, including developing internal newsletters, managing email communication, and facilitating meetings.
⢠Crisis Communication: Handling communication during a crisis, including developing crisis communication plans, managing reputational risk, and communicating with stakeholders.
⢠Stakeholder Communication: Building relationships with key stakeholders, including elected officials, community leaders, and union members.
⢠Public Speaking: Developing public speaking skills, including crafting speeches, managing stage fright, and engaging with audiences.
⢠Writing for Advocacy: Crafting persuasive writing for advocacy efforts, including drafting op-eds, letters to the editor, and policy briefs.
⢠Cultural Competency in Communication: Understanding the importance of cultural competency in communication, including identifying cultural differences, avoiding stereotypes, and building inclusive communication strategies.
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