Global Certificate in Public Sector Union Communication
-- ViewingNowThe Global Certificate in Public Sector Union Communication is a comprehensive course designed to empower communication professionals in the public sector union context. This course is critical for individuals seeking to enhance their communication skills and strategies, enabling them to effectively advocate for their union members and engage with various stakeholders.
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โข Union Communications Strategy: Developing effective communication strategies for public sector unions, including setting goals, identifying target audiences, and choosing communication channels.
โข Media Relations: Building positive relationships with the media, including creating media lists, crafting press releases, and handling press inquiries.
โข Digital Communication: Utilizing digital channels for communication, including social media, email marketing, and website management.
โข Internal Communication: Ensuring effective communication within the union, including developing internal newsletters, managing email communication, and facilitating meetings.
โข Crisis Communication: Handling communication during a crisis, including developing crisis communication plans, managing reputational risk, and communicating with stakeholders.
โข Stakeholder Communication: Building relationships with key stakeholders, including elected officials, community leaders, and union members.
โข Public Speaking: Developing public speaking skills, including crafting speeches, managing stage fright, and engaging with audiences.
โข Writing for Advocacy: Crafting persuasive writing for advocacy efforts, including drafting op-eds, letters to the editor, and policy briefs.
โข Cultural Competency in Communication: Understanding the importance of cultural competency in communication, including identifying cultural differences, avoiding stereotypes, and building inclusive communication strategies.
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