Executive Development Programme in Innovative Product Planning
-- ViewingNowThe Executive Development Programme in Innovative Product Planning is a certificate course designed to empower professionals with the skills necessary to thrive in today's fast-paced and competitive business environment. This programme emphasizes the importance of innovative product planning, a critical aspect of any organization's success.
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โข Innovation Foundation: Understanding the concept of innovation, its importance in product planning, and the role of executive leadership in fostering an innovative culture.
โข Market Research & Analysis: Techniques for gathering and interpreting market data to identify customer needs and market trends.
โข Product Strategy: Developing a strategic approach to product planning, including setting product vision, defining target segments, and establishing a roadmap.
โข Idea Generation & Evaluation: Methods for generating and evaluating product ideas, including ideation techniques, feasibility assessment, and risk management.
โข Design Thinking: Applying a user-centered design approach to product planning, including empathy, ideation, prototyping, and testing.
โข Product Development Process: Overview of the product development process, including gate reviews, milestones, and project management techniques.
โข Innovative Technology & Trends: Staying up-to-date with emerging technologies and industry trends that can impact product planning and innovation.
โข Go-to-Market Strategy: Developing a comprehensive go-to-market strategy, including product launch, positioning, pricing, and channel selection.
โข Innovation Metrics & KPIs: Establishing metrics and KPIs to measure the success of innovation efforts, including product performance, customer satisfaction, and financial returns.
Note: These units provide a general outline for an Executive Development Programme in Innovative Product Planning. However, the specific content and focus areas may vary depending on the needs and goals of the target audience.
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