Global Certificate in Market Research Fundamentals: Impactful Insights
-- ViewingNowThe Global Certificate in Market Research Fundamentals: Impactful Insights is a comprehensive course that equips learners with essential skills for career advancement in market research. This program covers critical aspects of market research, including research design, data collection methods, and data analysis techniques.
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โข Market Research Foundations: Understanding the basics of market research, its importance, and the differences between qualitative and quantitative research. โข Market Segmentation and Targeting: Identifying and analyzing various market segments, targeting strategies, and positioning concepts. โข Survey Design and Sampling: Learning best practices for creating effective surveys, questionnaire design, and sampling techniques for data collection. โข Data Analysis Techniques: Exploring descriptive and inferential statistical methods, data interpretation, and visualization tools. โข Secondary Research and Data Sources: Gaining insights from existing data sources, industry reports, and online resources. โข Competitive Analysis and Market Trends: Identifying key competitors, market trends, and conducting SWOT analysis. โข Consumer Behavior and Psychographics: Understanding consumer decision-making processes, psychographics, and buyer personas. โข Marketing Mix and Positioning: Applying marketing mix strategies to optimize product, price, place, and promotion elements for effective positioning.
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