Global Certificate in Market Research Fundamentals: Impactful Insights
-- viewing nowThe Global Certificate in Market Research Fundamentals: Impactful Insights is a comprehensive course that equips learners with essential skills for career advancement in market research. This program covers critical aspects of market research, including research design, data collection methods, and data analysis techniques.
6,544+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Market Research Foundations: Understanding the basics of market research, its importance, and the differences between qualitative and quantitative research. • Market Segmentation and Targeting: Identifying and analyzing various market segments, targeting strategies, and positioning concepts. • Survey Design and Sampling: Learning best practices for creating effective surveys, questionnaire design, and sampling techniques for data collection. • Data Analysis Techniques: Exploring descriptive and inferential statistical methods, data interpretation, and visualization tools. • Secondary Research and Data Sources: Gaining insights from existing data sources, industry reports, and online resources. • Competitive Analysis and Market Trends: Identifying key competitors, market trends, and conducting SWOT analysis. • Consumer Behavior and Psychographics: Understanding consumer decision-making processes, psychographics, and buyer personas. • Marketing Mix and Positioning: Applying marketing mix strategies to optimize product, price, place, and promotion elements for effective positioning.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate