Advanced Certificate in Product Launch Planning: Results-Oriented

Name: Advanced Certificate in Product Launch Planning: Results-Oriented
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The Advanced Certificate in Product Launch Planning is a results-oriented certificate course designed to equip learners with essential skills for successful product launches. In an era where innovative products are crucial for business growth, this course meets the increasing industry demand for professionals who can plan and execute effective product launches.

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À propos de ce cours

This program covers strategic planning, market research, competitive analysis, go-to-market strategies, and performance measurement. By gaining these skills, learners will be able to minimize product launch risks, increase revenue, and enhance brand reputation. Upon completion, learners will be prepared to excel in various roles, such as Product Launch Manager, Product Marketing Specialist, and Go-to-Market Strategist. By earning this advanced certificate, learners demonstrate their commitment to professional development, thereby increasing their value to employers and advancing their careers in the competitive marketplace.

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Détails du cours

• Product Strategy and Positioning: In this unit, students will learn how to develop a strong product strategy and positioning that sets the stage for a successful product launch. Topics covered include market research, competitive analysis, target customer identification, and value proposition development.

• Product Roadmap and Planning: This unit will focus on creating a product roadmap to guide the development and launch of a new product. Students will learn how to prioritize features, set timelines, allocate resources, and manage risks to ensure a smooth product launch.

• Go-to-Market Strategy: In this unit, students will learn how to develop a comprehensive go-to-market strategy that includes pricing, promotion, distribution, and sales channels. Students will also learn how to measure the success of the go-to-market strategy and adjust it as necessary.

• Product Marketing: This unit will focus on the tactics and tools used to market a new product. Topics covered include product messaging, positioning, branding, content marketing, and demand generation. Students will learn how to create a product marketing plan that supports the overall go-to-market strategy.

• Launch Planning and Execution: This unit will cover the details of launch planning and execution, including project management, cross-functional team coordination, and stakeholder communication. Students will learn how to manage the launch process from start to finish, ensuring that all aspects of the launch are executed on time and within budget.

• Metrics and Analytics: In this unit, students will learn how to measure the success of a product launch using metrics such as revenue, market share, customer acquisition, and retention. Students will also learn how to use analytics tools to track and analyze launch performance, identify trends, and make data-driven decisions.

• Post-Launch Evaluation and Optimization: This unit will focus on evaluating the success of a product launch and identifying areas for improvement. Students will learn how to conduct post-launch surveys, analyze customer feedback, and use data to optimize the product and the launch process for future success.

• Sales Enablement: In this unit

Parcours professionnel

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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ADVANCED CERTIFICATE IN PRODUCT LAUNCH PLANNING: RESULTS-ORIENTED

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qui a terminé un programme à

London College of Foreign Trade (LCFT)

Décerné le

05 May 2025

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