Executive Development Programme in Global Market Entry Excellence
-- ViewingNowThe Executive Development Programme in Global Market Entry Excellence is a certificate course designed to empower professionals with the skills needed to excel in today's globalized business landscape. This programme focuses on developing a deep understanding of global market entry strategies, and equips learners with the ability to analyze market trends, identify business opportunities, and navigate cultural nuances in international markets.
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À propos de ce cours
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à 2-3 heures par semaine
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Détails du cours
• Global Market Entry Strategy: Understanding the process of entering new international markets, including market research, market selection, and market entry methods.
• Market Analysis and Research: An in-depth look at how to gather and analyze market data to inform market entry decisions, including the use of primary and secondary research methods.
• Cultural Intelligence: Developing an understanding of cultural differences and similarities between countries and how to effectively navigate these differences in a business context.
• International Trade Laws and Regulations: An overview of the legal and regulatory landscape of international trade, including export controls, trade agreements, and intellectual property protection.
• Global Marketing and Branding: Techniques for marketing and branding products and services in international markets, including localization, transcreation, and global brand management.
• International Business Negotiations: Best practices for negotiating in international business settings, including communication styles, trust-building, and closing deals.
• Global Supply Chain Management: Managing the logistics of moving goods and services across international borders, including transportation, distribution, and inventory management.
• International Finance and Currency Management: Understanding the financial aspects of international trade, including foreign exchange rates, international payment methods, and risk management.
Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs and goals of the Executive Development Programme.
Possible Additional Units:
• International Joint Ventures and Alliances: Forming and managing strategic partnerships with international businesses to enter new markets or develop new products.
• Cross-Cultural Communication: Effective communication strategies for working with people from different cultural backgrounds, including nonverbal communication, active listening, and empathy.
• Global Talent Management: Recruiting, developing, and retaining talent in international markets, including cross-cultural leadership, remote team
Parcours professionnel
Exigences d'admission
- Compréhension de base de la matière
- Maîtrise de la langue anglaise
- Accès à l'ordinateur et à Internet
- Compétences informatiques de base
- Dévouement pour terminer le cours
Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.
Statut du cours
Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :
- Non accrédité par un organisme reconnu
- Non réglementé par une institution autorisée
- Complémentaire aux qualifications formelles
Vous recevrez un certificat de réussite en terminant avec succès le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipée du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison régulière du certificat
- Inscription ouverte - commencez quand vous voulez
- Accès complet au cours
- Certificat numérique
- Supports de cours
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