Executive Development Programme in Global Market Entry Excellence
-- ViewingNowThe Executive Development Programme in Global Market Entry Excellence is a certificate course designed to empower professionals with the skills needed to excel in today's globalized business landscape. This programme focuses on developing a deep understanding of global market entry strategies, and equips learners with the ability to analyze market trends, identify business opportunities, and navigate cultural nuances in international markets.
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تفاصيل الدورة
• Global Market Entry Strategy: Understanding the process of entering new international markets, including market research, market selection, and market entry methods.
• Market Analysis and Research: An in-depth look at how to gather and analyze market data to inform market entry decisions, including the use of primary and secondary research methods.
• Cultural Intelligence: Developing an understanding of cultural differences and similarities between countries and how to effectively navigate these differences in a business context.
• International Trade Laws and Regulations: An overview of the legal and regulatory landscape of international trade, including export controls, trade agreements, and intellectual property protection.
• Global Marketing and Branding: Techniques for marketing and branding products and services in international markets, including localization, transcreation, and global brand management.
• International Business Negotiations: Best practices for negotiating in international business settings, including communication styles, trust-building, and closing deals.
• Global Supply Chain Management: Managing the logistics of moving goods and services across international borders, including transportation, distribution, and inventory management.
• International Finance and Currency Management: Understanding the financial aspects of international trade, including foreign exchange rates, international payment methods, and risk management.
Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs and goals of the Executive Development Programme.
Possible Additional Units:
• International Joint Ventures and Alliances: Forming and managing strategic partnerships with international businesses to enter new markets or develop new products.
• Cross-Cultural Communication: Effective communication strategies for working with people from different cultural backgrounds, including nonverbal communication, active listening, and empathy.
• Global Talent Management: Recruiting, developing, and retaining talent in international markets, including cross-cultural leadership, remote team
المسار المهني
متطلبات القبول
- فهم أساسي للموضوع
- إتقان اللغة الإنجليزية
- الوصول إلى الكمبيوتر والإنترنت
- مهارات كمبيوتر أساسية
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- 2-3 ساعات في الأسبوع
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