Masterclass Certificate in Global Business Market Research Techniques
-- viewing nowThe Masterclass Certificate in Global Business Market Research Techniques is a comprehensive course designed to equip learners with essential skills for success in the dynamic world of market research. This certificate program emphasizes the importance of data-driven decision-making in global business and provides learners with the tools and techniques necessary to conduct rigorous market research and analysis.
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Course Details
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Unit 1: Introduction to Global Business Market Research
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Unit 2: Research Design and Data Collection Techniques
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Unit 3: Quantitative and Qualitative Data Analysis
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Unit 4: Utilizing Surveys, Questionnaires, and Interviews
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Unit 5: Big Data and Advanced Analytics in Market Research
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Unit 6: Market Segmentation and Targeting Strategies
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Unit 7: Competitive Intelligence and Industry Analysis
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Unit 8: Global Cultural and Social Factors in Market Research
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Unit 9: Leveraging Market Research for Business Growth
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Unit 10: Ethical Considerations and Data Privacy in Market Research
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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