Professional Certificate in Display Ad Conversions

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The Professional Certificate in Display Ad Conversions is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course is vital in today's digital age, where businesses increasingly rely on online advertising to reach customers.

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About this course

The course covers various topics, including display ad strategy, ad design, targeting, and optimization, all aimed at maximizing conversion rates. Learners will gain hands-on experience using industry-leading tools such as Google Ads and Google Analytics. Upon completion, learners will be able to design, implement, and manage effective display ad campaigns that drive conversions. This skillset is in high demand across industries, making this course an excellent investment for anyone looking to advance their career in digital marketing. In summary, this course is essential for those seeking to gain a comprehensive understanding of display ad conversions and take their digital marketing career to the next level.

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Course Details

Unit 1: Introduction to Display Ad Conversions
Unit 2: Understanding the Display Advertising Ecosystem
Unit 3: Designing Effective Display Ads
Unit 4: Targeting and Retargeting Strategies
Unit 5: Understanding and Measuring Ad Performance
Unit 6: A/B Testing and Optimization Techniques
Unit 7: Audience Segmentation and Personalization
Unit 8: Programmatic Advertising and Real-Time Bidding
Unit 9: Cross-Device and Cross-Channel Advertising
Unit 10: Advanced Analytics for Display Ad Conversions

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN DISPLAY AD CONVERSIONS
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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