Masterclass Certificate in Display Ads Performance Metrics

Name: Masterclass Certificate in Display Ads Performance Metrics
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The Masterclass Certificate in Display Ads Performance Metrics course is a comprehensive program designed to equip learners with essential skills for optimizing display ad campaigns. In today's digital age, display ads are a critical component of any successful marketing strategy, and understanding how to measure their performance is vital for career advancement.

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About this course

This course focuses on the importance of display ads performance metrics and how they can be used to drive business growth. Learners will gain hands-on experience in measuring and analyzing key metrics such as click-through rates, conversion rates, and cost-per-click. They will also learn how to use data-driven insights to optimize display ad campaigns for maximum ROI. With the growing demand for digital marketing professionals, this course provides learners with a competitive edge in the job market. By earning a Masterclass Certificate in Display Ads Performance Metrics, learners will demonstrate their expertise in this field and their ability to drive results through data-driven decision making.

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Course Details

• Unit 1: Introduction to Display Ads Performance Metrics
• Unit 2: Key Metrics in Display Advertising
• Unit 3: Click-Through Rate (CTR) & its Importance
• Unit 4: Cost per Click (CPC) & its Role
• Unit 5: Cost per Thousand Impressions (CPM)
• Unit 6: Conversion Rate & its Significance
• Unit 7: Cost per Action (CPA) & its Impact
• Unit 8: Return on Investment (ROI) in Display Advertising
• Unit 9: Understanding Viewability & its Relation to Performance
• Unit 10: Frequency & its Effect on Display Ads Performance

Career Path

This section features a Google Charts 3D Pie chart showcasing the UK job market trends in the Display Ads Performance Metrics field. The data visualization provides a clear understanding of the industry's landscape, highlighting roles such as Digital Marketing Manager, Display Ads Specialist, SEO Specialist, Content Marketing Specialist, and Data Analyst. The primary and secondary keywords are integrated seamlessly, making the content engaging and informative. The transparent background and lack of added background color allow the chart to blend seamlessly into the layout, while the responsive design ensures that it adapts to all screen sizes. The plain HTML and JavaScript code, along with the necessary script tags to load Google Charts, enable the chart to render correctly within the specified

element. The Google Charts library is loaded using the correct script URL, and the JavaScript code defines the chart data, options, and rendering logic within a