Executive Development Programme in Athleisure Design: Style Solutions

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The Executive Development Programme in Athleisure Design: Style Solutions certificate course is a comprehensive program that addresses the growing demand for athleisure design expertise. As the athleisure market continues to expand, there is an increasing need for professionals who can create functional, stylish, and comfortable athletic wear.

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This course equips learners with essential skills in athleisure design, material selection, trend analysis, and market positioning. By completing this program, learners will be able to develop innovative style solutions that meet consumer needs and drive brand success. This course is ideal for fashion designers, merchandisers, and entrepreneurs looking to advance their careers in the athleisure industry.

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• Fundamentals of Athleisure Design: An overview of the athleisure industry, its history, and current trends. Discuss the key elements that distinguish athleisure from other types of clothing. Explore the design process, from ideation to production.
• Understanding Target Markets: Identify the different demographics that make up the athleisure market. Examine their unique needs and preferences. Learn how to conduct market research and analyze consumer data to inform design decisions.
• Materials and Fabric Selection: Learn about the different materials and fabrics commonly used in athleisure design. Understand their properties, advantages, and limitations. Explore the importance of sustainability and ethical sourcing in material selection.
• Style Solutions for Performance: Explore the relationship between style and performance in athleisure design. Discuss the importance of functionality and how to integrate it into the design. Look at examples of successful style solutions for various athletic activities.
• Color Theory and Trend Forecasting: Examine the role of color in athleisure design. Study the basics of color theory and its application in creating cohesive collections. Learn how to forecast upcoming color trends and incorporate them into your designs.
• Branding and Visual Identity: Understand the importance of building a strong brand in the athleisure industry. Explore the elements of branding, such as logos, packaging, and marketing materials. Develop a visual identity for your hypothetical athleisure brand.
• Technical Flat Sketching and Illustration: Master the technical skills required to communicate your designs effectively. Learn the techniques of flat sketching and illustration. Practice creating accurate and visually appealing sketches of your designs.
• Pattern Making and Grading: Understand the basics of pattern making and grading for athleisure design. Learn how to create patterns for various garments and adjust them for different sizes. Practice creating patterns for your own designs.
• Prototyping and Fitting: Learn the process of prototyping and fitting in athleisure design. Understand the importance of creating a sample garment for testing and adjustments. Practice fitting and adjusting your prototypes for a professional

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In this Executive Development Programme in Athleisure Design: Style Solutions, we focus on several key roles that are shaping the activewear industry. The 3D pie chart above provides a visual representation of the percentage of professionals in each role, allowing you to better understand the job market trends in this growing sector. The Athleisure Designer role represents the largest share, accounting for 35% of the industry's workforce. These professionals are responsible for creating stylish and functional activewear pieces, combining fashion and athletic elements to appeal to consumers' desire for comfort and style. Fashion Data Analysts comprise 25% of the industry, as their expertise in data analysis helps companies identify trends and make informed decisions regarding product development and marketing strategies. Trend Forecasters, accounting for 20% of the industry, analyze consumer behavior, cultural shifts, and market conditions to predict future trends and guide businesses in the creation of innovative and relevant products. Product Developers, who make up 15% of the industry, work closely with designers and analysts to create prototypes, manage production timelines, and ensure product quality. Finally, Marketing Specialists, representing 5% of the industry, are responsible for promoting products through various channels, including advertising, social media, and public relations. Their efforts are crucial in creating brand awareness and generating sales for businesses in the athleisure market. With the increasing popularity of athleisure and activewear, the demand for professionals in these roles is expected to rise. By participating in the Executive Development Programme in Athleisure Design: Style Solutions, you will gain the skills and knowledge necessary to excel in any of these positions and contribute to the growth and success of the activewear industry.

Zugangsvoraussetzungen

  • Grundlegendes Verständnis des Themas
  • Englischkenntnisse
  • Computer- und Internetzugang
  • Grundlegende Computerkenntnisse
  • Engagement, den Kurs abzuschließen

Keine vorherigen formalen Qualifikationen erforderlich. Kurs für Zugänglichkeit konzipiert.

Kursstatus

Dieser Kurs vermittelt praktisches Wissen und Fähigkeiten für die berufliche Entwicklung. Er ist:

  • Nicht von einer anerkannten Stelle akkreditiert
  • Nicht von einer autorisierten Institution reguliert
  • Ergänzend zu formalen Qualifikationen

Sie erhalten ein Abschlusszertifikat nach erfolgreichem Abschluss des Kurses.

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EXECUTIVE DEVELOPMENT PROGRAMME IN ATHLEISURE DESIGN: STYLE SOLUTIONS
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London College of Foreign Trade (LCFT)
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05 May 2025
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