Professional Certificate in Offer Metrics Mastery
-- ViewingNowThe Professional Certificate in Offer Metrics Mastery is a comprehensive course designed to equip learners with the essential skills necessary to excel in the rapidly evolving field of offer metrics. This certificate course emphasizes the importance of data-driven decision-making, empowering learners to optimize their marketing strategies, and increase ROI.
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โข Unit 1: Introduction to Offer Metrics
โข Unit 2: Key Metrics in Offer Creation
โข Unit 3: Understanding Conversion Rates
โข Unit 4: Analyzing Average Order Value (AOV)
โข Unit 5: Customer Lifetime Value (CLTV) and its Importance
โข Unit 6: Return on Ad Spend (ROAS) calculation and optimization
โข Unit 7: Customer Acquisition Cost (CAC) analysis
โข Unit 8: Metrics for Customer Retention and Churn Rate
โข Unit 9: Attribution Models in Offer Metrics
โข Unit 10: Leveraging Offer Metrics for Data-Driven Decision Making
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