Executive Development Programme in Retail Analytics: Smart Decision-Making

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The Executive Development Programme in Retail Analytics: Smart Decision-Making certificate course is a comprehensive program designed to empower professionals with essential skills in retail analytics. This course highlights the importance of data-driven decision-making in the retail industry, where timely and accurate insights can significantly impact business performance.

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With the rapid growth of e-commerce and digital transformation, the demand for retail analytics experts has surged. This course equips learners with the skills to analyze consumer behavior, market trends, and sales data to make informed, strategic decisions. Through this program, learners gain expertise in statistical analysis, data visualization, and machine learning techniques, which are critical for predicting consumer preferences, optimizing pricing strategies, and improving supply chain management. By leveraging these skills, learners can accelerate their careers in retail, e-commerce, or related industries and become leaders in the field of retail analytics.

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โ€ข Introduction to Retail Analytics: Understanding the fundamentals of retail analytics, its importance, and how it drives smart decision-making.
โ€ข Data Collection Techniques: Exploring various data collection methods, including Point-of-Sale (POS) systems, customer surveys, and online tracking tools.
โ€ข Data Analysis Tools: Hands-on training with popular data analysis tools like Excel, R, Python, and Tableau.
โ€ข Customer Analytics: Delving into customer behavior, segmentation, and profiling to optimize marketing strategies.
โ€ข Inventory Management: Utilizing retail analytics for better inventory control, demand forecasting, and stock turnover.
โ€ข Pricing Analytics: Implementing data-driven pricing strategies to maximize revenue and profitability.
โ€ข Supply Chain Analytics: Streamlining supply chain operations through real-time data monitoring and predictive analytics.
โ€ข Visual Merchandising Analytics: Applying analytics to optimize store layouts, planograms, and product placement.
โ€ข Sales Analytics: Evaluating sales performance, identifying trends, and predicting future sales using historical data.
โ€ข Ethics and Data Privacy: Understanding data privacy regulations and ethical considerations in retail analytics.

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EXECUTIVE DEVELOPMENT PROGRAMME IN RETAIL ANALYTICS: SMART DECISION-MAKING
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London College of Foreign Trade (LCFT)
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05 May 2025
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