Executive Development Programme in Strategic Communication: Influence Skills

In the UK's bustling job market, the demand for strategic communication professionals with influence skills is soaring. These professionals are equipped with the ability to craft compelling narratives, manage stakeholder relationships, and navigate complex organizational dynamics. In this section, we'll explore the key skills and trends driving this demand. Based on our analysis of job market trends, here are the top five in-demand skills for strategic communication positions in the UK: 1. **Strategic Planning**: With a 25% share of job postings, strategic planning is the most sought-after skill in this domain. Employers seek professionals who can develop and implement effective communication strategies to achieve business goals. 2. **Stakeholder Management**: Effective stakeholder management is crucial for success in strategic communication, with 20% of job postings featuring this skill. Professionals with this skill are adept at building and maintaining relationships with various stakeholders, both internally and externally. 3. **Negotiation**: Negotiation is a vital skill in the strategic communication field, featuring in 15% of job postings. Professionals with strong negotiation skills can facilitate agreements, resolve conflicts, and ensure the successful execution of communication strategies. 4. **Cross-functional Collaboration**: As strategic communication often requires working closely with various departments, it's no surprise that 20% of job postings emphasize cross-functional collaboration. Professionals with this skill can collaborate effectively with teams from different backgrounds and disciplines. 5. **Data Analysis**: With a 20% share of job postings, data analysis is another essential skill for strategic communication professionals. Professionals who can analyze data and draw meaningful insights can inform communication strategies and measure their impact. With the increasing need for strategic communication experts, the salary ranges for these roles are also quite attractive. According to Glassdoor, the average base salary for a Strategic Communication Manager in the UK is around £52,000 per year, with the potential to reach over £80,000 with experience and seniority. In summary, the UK job market is brimming with opportunities for strategic communication professionals with influence skills. As the demand for these experts continues to grow, honing these five in-demand skills can set you apart and position you for success.