Executive Development Programme in Digital Marketing: Market Success
-- ViewingNowThe Executive Development Programme in Digital Marketing: Market Success certificate course is a comprehensive program designed to equip learners with essential digital marketing skills for career advancement. This course emphasizes the importance of digital marketing in today's technology-driven world, where businesses rely heavily on online platforms to reach their target audience.
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โข Digital Marketing Fundamentals: Understanding the digital marketing landscape, key channels, and strategies. Includes search engine optimization (SEO), pay-per-click (PPC), social media, content marketing, and email marketing.
โข Data Analytics for Marketing: Leveraging data to drive marketing decisions, measuring performance, and understanding customer behavior. Includes web analytics, data visualization, and A/B testing.
โข Customer Relationship Management (CRM) and Marketing Automation: Building and managing customer relationships, automating marketing workflows, and integrating CRM with digital marketing strategies.
โข Search Engine Marketing (SEM) and Paid Advertising
Optimizing paid advertising campaigns, including Google Ads, Bing Ads, and social media advertising. Understanding the bidding process, ad copywriting, and landing page optimization.
โข Social Media Marketing and Influencer Engagement: Building a social media presence, engaging with influencers, and measuring social media performance. Includes content creation, community management, and social media monitoring.
โข Content Strategy and Marketing: Developing and executing a content marketing plan, including content creation, curation, and distribution. Understanding the role of content in SEO and social media marketing.
โข Email Marketing and Marketing Automation: Building an email marketing strategy, creating effective email campaigns, and automating email workflows. Understanding the role of email in customer acquisition and retention.
โข User Experience (UX) Design and Conversion Rate Optimization (CRO): Understanding the user experience, optimizing conversion rates, and improving website performance. Includes user research, usability testing, and wireframing.
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