Global Certificate in CRM for Managers
-- ViewingNowThe Global Certificate in CRM for Managers is a comprehensive course designed to empower professionals with essential Customer Relationship Management (CRM) skills. In today's customer-centric world, CRM has become a critical aspect of business strategy.
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โข CRM Fundamentals: Understanding CRM, its importance, and benefits for managers.
โข CRM Strategy: Developing a successful CRM strategy, setting goals, and aligning it with business objectives.
โข Customer Segmentation: Techniques for segmenting customers, analyzing customer data, and creating customer profiles.
โข Customer Engagement: Building customer relationships, improving customer experiences, and managing customer interactions.
โข CRM Technology: Overview of CRM software, tools, and platforms, and how to select and implement CRM technology.
โข Data Management: Managing customer data, ensuring data quality, and data privacy.
โข CRM Analytics: Analyzing CRM data, generating insights, and making data-driven decisions.
โข CRM Metrics: Measuring CRM success, tracking key performance indicators, and optimizing CRM performance.
โข Change Management: Managing change during CRM implementation, ensuring user adoption, and measuring the impact of CRM on the organization.
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