Executive Development Programme in Climate Change Communication and Outreach
-- ViewingNowThe Executive Development Programme in Climate Change Communication and Outreach is a certificate course designed to equip learners with the essential skills needed to effectively communicate and promote climate change initiatives. This programme is critical in addressing the growing global concern for climate change and its impacts on industries, governments, and communities.
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โข Introduction to Climate Change Communication – Understanding the importance of effective communication in addressing climate change, the challenges in communicating climate change, and the role of communication in climate change outreach. โข Climate Science for Communicators – Covering the basic science of climate change, including greenhouse gas emissions, global warming, and the impacts of climate change on the environment, society, and the economy. โข Stakeholder Engagement – Identifying key stakeholders in climate change communication, understanding their interests and concerns, and developing strategies for engaging with them effectively. โข Messaging and Framing – Exploring how to craft effective messages about climate change, including the use of frames, narratives, and storytelling to engage and motivate audiences. โข Media Relations – Understanding how to work with the media to get your message out, including how to prepare for media interviews, write effective press releases, and build relationships with journalists. โข Social Media and Digital Communication – Covering the use of social media and digital communication tools in climate change outreach, including how to develop effective social media campaigns, use data and analytics to track engagement, and avoid common pitfalls in digital communication. โข Climate Change Advocacy – Exploring the role of advocacy in climate change communication, including how to develop advocacy campaigns, build coalitions, and engage with policymakers and decision-makers. โข Measuring Impact – Understanding how to measure the impact of climate change communication efforts, including the use of metrics, evaluation frameworks, and feedback mechanisms. โข Ethics and Professionalism – Covering ethical considerations in climate change communication, including issues related to truthfulness, transparency, and accountability, as well as professional standards for communicators.
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