Professional Certificate in Display Ad Performance Tracking Metrics

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The Professional Certificate in Display Ad Performance Tracking Metrics is a comprehensive course that equips learners with essential skills for measuring and optimizing display ad campaigns. In today's digital age, understanding display ad performance is crucial for businesses to reach their target audience and maximize their return on investment.

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This course covers various tracking metrics, including click-through rates, conversion rates, and cost per acquisition. Learners will gain hands-on experience in using industry-standard tools such as Google Analytics and Google Ads to monitor and analyze display ad performance. With the growing demand for digital marketing professionals, this course provides learners with a competitive edge in the job market. By completing this course, learners will be able to demonstrate their expertise in display ad performance tracking metrics, making them more attractive to potential employers and advancing their careers in digital marketing.

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โ€ข Introduction to Display Ad Performance Tracking Metrics: Understanding key terms and concepts.
โ€ข Impressions: Defining and measuring the number of times an ad is displayed.
โ€ข Reach: Defining and measuring the unique number of users who see an ad.
โ€ข Frequency: Defining and measuring the average number of times an ad is shown to a single user.
โ€ข Click-Through Rate (CTR): Understanding and calculating the percentage of users who click on an ad after seeing it.
โ€ข Conversion Tracking: Setting up and measuring the number of users who take a desired action after clicking on an ad.
โ€ข Cost-Per-Click (CPC): Understanding and calculating the cost of each click on an ad.
โ€ข Cost-Per-Impression (CPM): Understanding and calculating the cost of every 1,000 ad impressions.
โ€ข Return on Investment (ROI): Measuring and optimizing the financial performance of display ad campaigns.
โ€ข Attribution Modeling: Understanding and implementing models to assign credit to different ads and channels for conversions.

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In today's digital marketing landscape, the demand for professionals skilled in display ad performance tracking metrics is soaring. Here's a breakdown of popular roles and their representation in the UK job market: 1. **Display Ad Analyst**: These professionals are responsible for measuring the success of display ad campaigns and making data-driven decisions to optimize their performance. Display Ad Analysts often work closely with design and marketing teams to ensure ad creatives are both visually appealing and effective. 2. **Performance Tracking Specialist**: Professionals in this role focus on monitoring and analyzing the performance of marketing campaigns across various channels, using metrics like click-through rates, conversion rates, and return on investment. 3. **Data Visualization Expert**: Data Visualization Experts create engaging, interactive charts and graphs that help stakeholders understand complex data sets. They often work with large datasets, extracting actionable insights that guide strategic decisions. 4. **Digital Marketing Analyst**: A Digital Marketing Analyst's primary responsibility is to measure and analyze the performance of digital marketing campaigns, using the insights gained to optimize future efforts and improve overall marketing strategy. 5. **Programmatic Advertising Specialist**: These professionals are responsible for managing automated ad campaigns, using real-time bidding to place ads in front of the right audiences at the right time. With the rise of programmatic advertising, the demand for specialists in this field is growing. These roles require a solid foundation in data analysis, marketing strategy, and visualization techniques. Professionals with these skills can expect competitive salary ranges and abundant job opportunities in the thriving UK digital marketing sector.

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PROFESSIONAL CERTIFICATE IN DISPLAY AD PERFORMANCE TRACKING METRICS
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London College of Foreign Trade (LCFT)
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05 May 2025
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