Masterclass Certificate in Ad IP Portfolio
-- ViewingNowThe Masterclass Certificate in Ad IP Portfolio course is a comprehensive program that equips learners with essential skills in advertising intellectual property management. This course is crucial in today's industry, where protecting and managing advertising ideas and assets is paramount to a business's success.
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โข Ad IP Portfolio Creation: The Basics • Understanding Ad IP Portfolios • Importance of a Strong Ad IP Portfolio • Components of an Effective Ad IP Portfolio
โข Ad Intellectual Property Types: An Overview • Trademarks • Patents • Copyrights • Trade Secrets
โข Building a Robust Ad IP Portfolio Strategy • Importance of a Clear Strategy • Developing a Comprehensive Ad IP Portfolio • Identifying Key Assets • Long-term Portfolio Management
โข Ad IP Portfolio Valuation • Understanding Ad IP Portfolio Value • Methods of Valuation • Importance of Ongoing Valuation
โข Legal Considerations in Ad IP Portfolio Management • Legal Frameworks for Ad IP Protection • Legal Risks • Working with Legal Professionals
โข Monetizing Ad IP Portfolios • Licensing • Selling • Cross-Licensing • Joint Ventures
โข Case Studies in Ad IP Portfolio Management • Successful Ad IP Portfolios • Lessons Learned • Best Practices
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