Executive Development Programme in Display Ad Conversion Rate Optimization

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The Executive Development Programme in Display Ad Conversion Rate Optimization is a certificate course designed to empower professionals with the skills to optimize display ad conversion rates. In an era where digital advertising reigns supreme, understanding how to convert ad impressions into sales is vital.

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This course is important as it provides insights into the latest industry trends, strategies, and tools to enhance ad performance and ROI. With industry demand for experts in this field at an all-time high, this course equips learners with essential skills for career advancement. It offers practical, hands-on experience in A/B testing, audience segmentation, and data analysis. By the end of this course, learners will have a solid understanding of how to design, implement, and manage successful display ad campaigns, making them invaluable assets in today's digital marketing landscape.

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โ€ข Unit 1: Introduction to Display Ad Conversion Rate Optimization
โ€ข Unit 2: Understanding Conversion Rate and its Importance
โ€ข Unit 3: Display Ad Formats and Best Practices
โ€ข Unit 4: Designing High-Converting Display Ads
โ€ข Unit 5: Targeting and Retargeting Strategies for Display Ads
โ€ข Unit 6: Utilizing Data and Analytics in Conversion Rate Optimization
โ€ข Unit 7: A/B Testing and Experimentation in Display Ads
โ€ข Unit 8: Personalization Techniques to Boost Conversion Rates
โ€ข Unit 9: Landing Page Optimization for Display Ad Campaigns
โ€ข Unit 10: Advanced Techniques in Display Ad Conversion Rate Optimization

่Œไธš้“่ทฏ

In the Executive Development Programme focusing on Display Ad Conversion Rate Optimization, you'll master various roles that are currently in demand within the industry. The dynamic landscape of digital marketing requires professionals with expertise in Digital Marketing Management, Conversion Rate Optimization, Data Analysis, and SEO/SEM strategies. First, Digital Marketing Managers (35%) are responsible for planning, executing, and tracking marketing campaigns, ensuring they align with business goals and contribute to increasing conversion rates. Next, Conversion Rate Optimization Specialists (30%) play a crucial role in analyzing user behavior, testing website elements, and implementing strategies to optimize conversion funnels. Furthermore, Data Analysts (20%) are required to collect, interpret, and present data to identify trends, patterns, and areas for improvement in conversion rates. Lastly, SEO/SEM Specialists (15%) focus on driving organic and paid traffic to a website, increasing its visibility and ultimately enhancing conversion opportunities. With the right balance of these roles in your team and the guidance of the Executive Development Programme, you'll be well-prepared to tackle the challenges and seize the opportunities in Display Ad Conversion Rate Optimization.

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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD CONVERSION RATE OPTIMIZATION
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London College of Foreign Trade (LCFT)
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05 May 2025
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