Global Certificate in Ad IP Ethics
-- ViewingNowThe Global Certificate in Ad IP Ethics course is a must for professionals seeking to navigate the complex world of advertising intellectual property (Ad IP) ethics. This course highlights the importance of ethical advertising practices, addressing critical issues such as data privacy, authenticity, and cultural sensitivity.
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โข Understanding Ad IP Ethics: Introduction to Ad IP Ethics, Importance of Ad IP Ethics, Key Concepts
โข Privacy and Data Protection: Data Collection Practices, User Consent, Data Security Measures
โข Transparency and Disclosure: Ad Placement, Ad Content, Sponsored Content Disclosure
โข Deceptive Practices: Bait and Switch Techniques, Misleading Claims, False Testimonials
โข Children's Advertising: COPPA Compliance, Appropriate Content, Marketing Boundaries
โข Behavioral Advertising: Targeted Advertising, Opt-Out Options, Interest-Based Advertising
โข Fraud and Misrepresentation: Ad Fraud Detection, False Representation of Ad Performance
โข Cultural and Social Considerations: Diverse Marketing, Avoiding Stereotypes, Cultural Sensitivity
โข Regulations and Compliance: Global Advertising Regulations, Industry Self-Regulation, Legal Consequences
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