Executive Development Programme in Marketing Management: Career Growth
-- ViewingNowThe Executive Development Programme in Marketing Management: Career Growth certificate course is a comprehensive programme designed to enhance your marketing skills and boost your career growth. This course is critical in today's business world, where marketing plays a vital role in organizational success.
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โข Marketing Strategy & Planning: Understanding the primary elements of a successful marketing strategy and how to plan for effective implementation.
โข Digital Marketing: Exploring the latest trends and techniques in digital marketing, including social media, content marketing, and SEO.
โข Brand Management: Learning the principles of brand management, including brand positioning, identity, and equity.
โข Customer Relationship Management (CRM): Examining the role of CRM in marketing, including the use of data analytics to improve customer engagement and loyalty.
โข Market Research: Developing the skills to conduct effective market research, analyze data, and make informed marketing decisions.
โข Product Management: Understanding the principles of product management, including product development, pricing, and lifecycle management.
โข Marketing Analytics: Learning how to use data analytics to measure marketing performance, optimize campaigns, and make data-driven decisions.
โข Marketing Ethics: Exploring the ethical considerations of marketing, including consumer privacy, truth in advertising, and social responsibility.
โข Leadership & Career Development: Developing the leadership and career management skills necessary to advance in marketing management.
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