Executive Development Programme in Commanding Communication: Persuasive Speech

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The Executive Development Programme in Commanding Communication: Persuasive Speech certificate course is a valuable professional development opportunity. This course emphasizes the importance of effective communication in leadership roles and provides essential skills for career advancement.

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Learners will master the art of persuasive speech, enabling them to influence and motivate others in the workplace. In today's fast-paced and competitive business environment, the ability to communicate confidently and persuasively is in high demand. This course equips learners with the skills to articulate their ideas clearly, build rapport with their audience, and deliver impactful presentations that drive results. By completing this programme, learners will distinguish themselves as confident and compelling communicators, poised to excel in their careers and make a meaningful impact in their organizations.

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โ€ข Unit 1: Introduction to Commanding Communication
โ€ข Unit 2: Foundations of Persuasive Speech
โ€ข Unit 3: Audience Analysis for Persuasion
โ€ข Unit 4: Structuring Persuasive Messages
โ€ข Unit 5: Language and Style in Persuasive Speech
โ€ข Unit 6: Nonverbal Communication in Persuasion
โ€ข Unit 7: Overcoming Objections and Resistance
โ€ข Unit 8: Ethics and Persuasion
โ€ข Unit 9: Practical Exercises in Persuasive Speech
โ€ข Unit 10: Developing a Persuasive Speech Plan

่Œไธš้“่ทฏ

In the UK, there's a growing demand for commanding communication skills across various industries. This section showcases an interactive 3D pie chart that highlights the relative demand for four essential skills: public speaking, storytelling, assertiveness, and active listening. The data presented in this visual representation is derived from job market trends, skill assessments, and employer surveys. By focusing on these primary skills, professionals can better position themselves to excel in their careers and meet the evolving needs of the modern workforce. Public speaking remains a crucial skill, with 45% of the market demand. Effective public speaking not only helps individuals convey their messages clearly but also engages and inspires the audience, making it a valuable asset in various professional settings. Storytelling follows closely, accounting for 26% of the demand. In the current age of information, storytelling helps professionals cut through the noise, making their messages more relatable, memorable, and engaging. Assertiveness is also in high demand, with 15% of the market share. Being assertive allows professionals to express their thoughts, needs, and boundaries clearly and respectfully, fostering positive work relationships and ensuring their contributions are recognized. Active listening, although it may seem less prominent, still accounts for 14% of the demand. It enables professionals to understand their colleagues, clients, and stakeholders better, resulting in improved collaboration, reduced misunderstandings, and enhanced problem-solving capabilities. By understanding these job market trends and developing the relevant skills, professionals can maximize their career growth and stay competitive in the ever-evolving UK business landscape.

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EXECUTIVE DEVELOPMENT PROGRAMME IN COMMANDING COMMUNICATION: PERSUASIVE SPEECH
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London College of Foreign Trade (LCFT)
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05 May 2025
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