Advanced Certificate in Athleisure Brand Development: Brand Identity

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The Advanced Certificate in Athleisure Brand Development: Brand Identity course is a comprehensive program designed to meet the growing demand for experts in the athleisure industry. This course emphasizes the importance of creating a strong and unique brand identity that resonates with consumers, a crucial aspect of success in this competitive market.

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Learners will gain essential skills in brand development, marketing, and consumer behavior, equipping them to create and manage successful athleisure brands. The course combines theoretical knowledge with practical applications, providing a well-rounded understanding of the industry. With the global athleisure market projected to reach $350 billion by 2025, there is significant industry demand for professionals who can develop and manage strong brand identities. This course provides a valuable opportunity for career advancement, offering learners a competitive edge in the job market.

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Unit 1: Understanding Athleisure & Its Market
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Unit 2: Branding Fundamentals & Best Practices
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Unit 3: Identifying Target Audience & Customer Personas
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Unit 4: Creating a Unique Value Proposition (UVP)
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Unit 5: Designing Athleisure Brand Logos & Visual Elements
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Unit 6: Developing Brand Voice, Tone, & Messaging
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Unit 7: Building Brand Guidelines & Style Guides
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Unit 8: Implementing Brand Identity Across Channels
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Unit 9: Monitoring & Measuring Brand Identity Performance
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Unit 10: Evolving & Adapting Athleisure Brand Identity

่Œไธš้“่ทฏ

The Advanced Certificate in Athleisure Brand Development: Brand Identity program focuses on building a strong foundation in the key areas of branding and marketing for the thriving athleisure industry. This section highlights the job market trends, emphasizing roles, and their respective demand in the UK. 1. Brand Manager (35%): A brand manager is responsible for the growth and development of a company's brand. In the athleisure industry, this role requires managing product lines, brand campaigns, and market research. 2. Marketing Coordinator (25%): A marketing coordinator supports marketing efforts for the brand, including planning and executing marketing strategies, coordinating with the sales team, and analyzing campaign performance. 3. Graphic Designer (20%): A graphic designer creates visual content for the brand's marketing campaigns, product designs, and branding materials, ensuring consistency and quality throughout. 4. Content Writer (15%): A content writer crafts engaging and informative content for marketing materials, websites, blogs, and social media, effectively communicating the brand's message and values. 5. Social Media Specialist (5%): A social media specialist manages the brand's social media presence, engaging with the audience, creating content, and monitoring analytics to optimize social media strategies. With a focus on industry-relevant skills and knowledge, the Advanced Certificate in Athleisure Brand Development: Brand Identity program prepares students to excel in these dynamic roles and contribute to the growth of the ever-evolving athleisure market.

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ADVANCED CERTIFICATE IN ATHLEISURE BRAND DEVELOPMENT: BRAND IDENTITY
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London College of Foreign Trade (LCFT)
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05 May 2025
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