Executive Development Programme in Athleisure Brand Management: Results-Oriented

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The Executive Development Programme in Athleisure Brand Management is a vital certificate course designed to meet the growing demand for specialized skills in the athleisure industry. This results-oriented program equips learners with essential skills to drive success in athleisure brand management, a sector anticipated to reach $350 billion by 2025.

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Participants will gain comprehensive knowledge in areas such as market trends, consumer behavior, product development, marketing strategies, and sustainability in the athleisure market. By leveraging case studies, interactive workshops, and expert insights, learners will develop a deep understanding of the unique challenges and opportunities in this field. By the end of this course, learners will be equipped with the necessary skills to create and manage successful athleisure brands, making them highly valuable assets in the evolving global market. Career advancement opportunities include brand management, marketing, product development, and retail strategy roles within the athleisure industry.

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โ€ข Understanding the Athleisure Market: Trends and Opportunities
โ€ข Brand Positioning and Differentiation in Athleisure
โ€ข Design and Development of Athleisure Products
โ€ข Marketing and Sales Strategies for Athleisure Brands
โ€ข Sustainability and Social Responsibility in Athleisure Brand Management
โ€ข Financial Management for Athleisure Brands
โ€ข Leadership and Team Management in the Athleisure Industry
โ€ข Customer Relationship Management and Retention in Athleisure
โ€ข Legal and Compliance Considerations in Athleisure Brand Management
โ€ข Capstone Project: Developing a Comprehensive Athleisure Brand Strategy

่Œไธš้“่ทฏ

The Executive Development Programme in Athleisure Brand Management offers a variety of exciting roles for professionals looking to grow their careers in this rapidly evolving industry. This 3D pie chart showcases the market demand for six essential roles in the UK, highlighting the promising career paths for those interested in this field. 1. **Marketing Manager**: With 25% of the market share, Marketing Managers play a crucial role in developing and executing innovative strategies that increase brand awareness and sales. 2. **Product Manager**: Product Managers, representing 20% of the market demand, are responsible for managing product development, from ideation to launch and beyond. 3. **Data Analyst**: Data Analysts, with a 15% share, analyze various data sources to help the company make informed, data-driven decisions. 4. **Supply Chain Manager**: Supply Chain Managers, accounting for 10% of the market, oversees the entire supply chain process to ensure efficient production and delivery. 5. **Finance Manager**: Finance Managers, also representing 10% of the market, manage financial operations, including budgeting, financial planning, and risk management. 6. **Retail Manager**: Retail Managers, also with a 10% share, oversee the day-to-day operations of retail stores, ensuring customer satisfaction, and managing sales targets. This 3D pie chart offers a visual representation of the diverse roles available in the Athleisure Brand Management industry, allowing individuals to make informed decisions about their career paths.

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EXECUTIVE DEVELOPMENT PROGRAMME IN ATHLEISURE BRAND MANAGEMENT: RESULTS-ORIENTED
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London College of Foreign Trade (LCFT)
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05 May 2025
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