Executive Development Programme in Activewear Sales Tactics

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The Executive Development Programme in Activewear Sales Tactics is a certificate course designed to meet the growing demand for skilled professionals in the dynamic activewear industry. This programme emphasizes the importance of understanding consumer behavior, market trends, and sales strategies specific to activewear.

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Learners will gain essential skills in sales techniques, customer relationship management, and data-driven decision making, equipping them to excel in this competitive field. With the global activewear market projected to reach unprecedented growth, there has never been a better time to invest in this specialized training. This course not only provides learners with the tools necessary to succeed in activewear sales but also offers valuable insights into the industry's future direction. By completing this programme, professionals can enhance their career prospects, increase their earning potential, and stay ahead of the curve in this rapidly evolving industry.

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โ€ข Understanding the Activewear Market: An overview of the activewear industry, current trends, and consumer behavior.
โ€ข Product Knowledge and Merchandising: A deep dive into the different types of activewear, materials, and technologies. This unit will also cover best practices for visual merchandising and product displays.
โ€ข Sales Techniques for Activewear: Techniques and strategies for selling activewear, including how to approach customers, assess their needs, and recommend products.
โ€ข Building a Strong Activewear Brand: An exploration of the importance of branding in the activewear industry and how to create a unique and memorable brand identity.
โ€ข Activewear Marketing and Promotion: An overview of marketing and promotion strategies for activewear, including social media, influencer marketing, and events.
โ€ข Customer Relationship Management: Techniques for building and maintaining relationships with activewear customers, including customer service and loyalty programs.
โ€ข Activewear Sales Data Analysis: An introduction to analyzing sales data to identify trends, track performance, and make informed decisions.
โ€ข Ethical and Sustainable Activewear Sales: An exploration of the importance of ethical and sustainable practices in the activewear industry, including fair labor practices and environmental impact.

Please note that the above list is a suggestion and can be adjusted based on the specific needs and goals of the Executive Development Programme.

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Executive Development Programme in Activewear Sales Tactics: 1. Retail Manager: A retail manager oversees the daily operations of a store including sales, staff, inventory, and customer service. The role demands strong leadership, communication, and analytical skills. In the UK, the average salary for a retail manager ranges between ยฃ25,000 and ยฃ40,000 per year. (Data source: National Careers Service) 2. Sales Representative: A sales representative is responsible for selling products or services to customers or businesses. This role requires excellent interpersonal skills, negotiation techniques, and the ability to adapt to various sales environments. The average salary for a sales representative in the UK ranges between ยฃ18,000 and ยฃ40,000 per year. (Data source: Totaljobs) 3. Retail Merchandiser: A retail merchandiser is responsible for enhancing customer experiences by ensuring that products are attractively displayed, stocked, and easily accessible. This role requires creativity, attention to detail, and strong organizational skills. The average salary for a retail merchandiser in the UK ranges between ยฃ18,000 and ยฃ30,000 per year. (Data source: Prospects) 4. Marketing Coordinator: A marketing coordinator supports marketing campaigns, organizes events, and manages social media platforms. This role requires strong communication, creativity, and project management skills. The average salary for a marketing coordinator in the UK ranges between ยฃ20,000 and ยฃ35,000 per year. (Data source: Glassdoor) These roles are vital to the activewear industry's growth, and candidates with the right skills and qualifications are in high demand. By developing the necessary skills for these positions, professionals can secure lucrative careers and make valuable contributions to the sector.

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EXECUTIVE DEVELOPMENT PROGRAMME IN ACTIVEWEAR SALES TACTICS
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London College of Foreign Trade (LCFT)
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05 May 2025
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