Executive Development Programme in Qualitative Research: In-Depth Analysis
-- ViewingNowThe Executive Development Programme in Qualitative Research: In-Depth Analysis is a certificate course designed to empower professionals with the skills to conduct insightful qualitative research. This programme emphasizes the importance of understanding consumer behavior, motivations, and experiences, providing a solid foundation for informed decision-making in the workplace.
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โข Unit 1: Introduction to Qualitative Research – concepts, methods, and applications.
โข Unit 2: Formulating Research Questions – identifying objectives and crafting effective questions.
โข Unit 3: Data Collection Techniques – in-depth interviews, focus groups, observations, and document analysis.
โข Unit 4: Qualitative Data Analysis Software – an overview of tools like NVivo, Atlas.ti, and Dedoose.
โข Unit 5: Coding – creating codes, managing codebooks, and applying codes to data.
โข Unit 6: Thematic Analysis – identifying patterns, developing themes, and writing up findings.
โข Unit 7: Validity & Reliability in Qualitative Research – ensuring credibility, transferability, dependability, and confirmability.
โข Unit 8: Qualitative Research Ethics – navigating informed consent, confidentiality, and institutional review boards.
โข Unit 9: Report Writing – organizing results, presenting findings, and crafting compelling narratives.
โข Unit 10: Publishing & Presenting Qualitative Research – sharing findings in academic publications and conferences.
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