Global Certificate in Arts Advocacy Strategic Planning

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The Global Certificate in Arts Advocacy & Strategic Planning is a comprehensive course designed to empower arts professionals with the skills to drive change and support for the arts sector. This program’s importance lies in its focus on developing strategic plans that promote the value of arts and culture to diverse communities and stakeholders.

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With the arts industry continually evolving, there is increasing demand for professionals who can effectively communicate the impact of arts and culture on society. This course equips learners with essential skills in advocacy, communication, and strategic planning, providing a solid foundation for career advancement in arts administration, cultural management, and related fields. By the end of this course, learners will have gained the ability to create compelling advocacy campaigns, build strategic partnerships, and navigate the complex landscape of arts funding and policy. These skills are critical for success in the arts sector and will empower learners to make a meaningful impact on their communities and beyond.

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โ€ข Arts Advocacy Fundamentals: Understanding the importance of arts advocacy, the role of arts advocates, and the current state of arts advocacy globally.
โ€ข Strategic Planning Principles: An overview of strategic planning concepts, including goal-setting, stakeholder analysis, and scenario planning.
โ€ข Arts Advocacy Research: Techniques for gathering and analyzing data on arts advocacy efforts, including benchmarking and best practices.
โ€ข Stakeholder Engagement: Strategies for engaging and building relationships with key stakeholders, including policymakers, arts organizations, and the public.
โ€ข Message Development: Techniques for crafting clear and compelling messages that resonate with target audiences and advance arts advocacy goals.
โ€ข Campaign Planning and Execution: A deep dive into the campaign planning process, including setting objectives, developing tactics, and measuring impact.
โ€ข Digital Advocacy: Best practices for using digital tools and platforms to amplify arts advocacy messages and engage supporters.
โ€ข Evaluation and Learning: Methods for evaluating the success of arts advocacy efforts and incorporating lessons learned into future planning.
โ€ข Global Perspectives on Arts Advocacy: An exploration of arts advocacy efforts in different regions of the world, including cultural differences and similarities.

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GLOBAL CERTIFICATE IN ARTS ADVOCACY STRATEGIC PLANNING
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London College of Foreign Trade (LCFT)
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05 May 2025
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