Executive Development Programme in Pinterest Ad Retargeting Strategies

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Executive Development Programme in Pinterest Ad Retargeting Strategies: This certificate course is designed to provide learners with essential skills in Pinterest ad retargeting strategies, a highly in-demand area in digital marketing. The course focuses on the importance of Pinterest as a powerful advertising platform, with over 300 million monthly active users, and how to leverage its potential to reach and convert potential customers.

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Throughout the course, learners will gain hands-on experience in creating and implementing effective Pinterest ad retargeting campaigns, analyzing campaign performance, and optimizing strategies for maximum ROI. They will also learn how to segment audiences, create compelling ad content, and use Pinterest's advanced targeting features to reach their ideal customers. By completing this course, learners will be equipped with the skills and knowledge necessary to succeed in digital marketing and advance their careers. They will be able to demonstrate their expertise in Pinterest ad retargeting strategies, a highly sought-after skill by employers in various industries, and provide value to their organization or clients.

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โ€ข Understanding Pinterest Ad Retargeting: An introduction to the concept of retargeting on Pinterest, including definitions and benefits. โ€ข Creating a Pinterest Ads Manager Account: Step-by-step instructions for creating a Pinterest Ads Manager account, including setting up billing information. โ€ข Setting Up Pinterest Tracking Pixels: A guide to creating and installing Pinterest tracking pixels to track website traffic and conversions. โ€ข Creating Custom Audiences on Pinterest: An explanation of how to create custom audiences based on website traffic, engagement, and customer lists. โ€ข Designing Engaging Pinterest Ads: Best practices for creating visual and compelling Pinterest ads, including image and copy guidelines. โ€ข Setting Up and Launching Pinterest Ad Retargeting Campaigns: Instructions for setting up and launching retargeting campaigns on Pinterest, including choosing campaign objectives and setting bids. โ€ข Analyzing and Optimizing Pinterest Ad Retargeting Performance: A guide to analyzing and optimizing retargeting campaign performance on Pinterest, including using the Pinterest Ads Manager to view metrics and adjust bids. โ€ข Scaling Pinterest Ad Retargeting Strategies: Strategies for scaling Pinterest ad retargeting campaigns, including testing new audiences, ad creative, and bid strategies.

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Executive Development Programme in Pinterest Ad Retargeting Strategies: 1. **Marketing Manager** (25%): As a key player in the team, a Marketing Manager oversees the development and implementation of retargeting strategies, driving the success of Pinterest ad campaigns. Strong leadership and decision-making skills are essential for managing teams and staying updated on job market trends. The average salary in the UK is ยฃ45,000 to ยฃ70,000 per year. 2. **Data Analyst** (30%): A Data Analyst plays a critical role in interpreting data, measuring campaign performance, and optimizing retargeting tactics in Pinterest ad campaigns. Demand for data analysis skills has significantly increased, with an average salary of ยฃ30,000 to ยฃ50,000 in the UK. 3. **PPC Specialist** (20%): A PPC (Pay-Per-Click) Specialist manages and optimizes paid ad campaigns, focusing on maximizing returns on ad spend and improving click-through rates. This role requires expertise in various ad platforms and a deep understanding of consumer behavior. The average salary for a PPC Specialist in the UK is ยฃ25,000 to ยฃ45,000. 4. **SEO Specialist** (15%): An SEO (Search Engine Optimization) Specialist optimizes websites and content to improve search engine rankings and drive organic traffic. In the context of Pinterest ad retargeting, SEO expertise ensures that content is easily discoverable, increasing the likelihood of ad engagement. In the UK, an SEO Specialist can earn between ยฃ25,000 and ยฃ50,000 per year. 5. **Social Media Manager** (10%): A Social Media Manager oversees brand presence and community engagement across social media platforms, including Pinterest. This role requires creativity, strong communication skills, and the ability to stay ahead of the latest trends. The average salary for a Social Media Manager in the UK is ยฃ25,000 to ยฃ45,000.

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EXECUTIVE DEVELOPMENT PROGRAMME IN PINTEREST AD RETARGETING STRATEGIES
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London College of Foreign Trade (LCFT)
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05 May 2025
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