Masterclass Certificate in Omnichannel Marketing: Smart Systems
-- ViewingNowThe Masterclass Certificate in Omnichannel Marketing: Smart Systems course is a comprehensive program designed to empower marketing professionals with the latest strategies and technologies in omnichannel marketing. This course emphasizes the importance of integrating marketing efforts across multiple channels to create a seamless and personalized customer experience.
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โข Unit 1: Introduction to Omnichannel Marketing & Smart Systems
โข Unit 2: Customer Experience (CX) Management: Understanding and Improving CX
โข Unit 3: Data Analytics for Omnichannel Marketing: Collecting, Analyzing, and Applying Customer Data
โข Unit 4: Integrating AI in Omnichannel Marketing Strategies
โข Unit 5: Marketing Automation & Orchestration: Workflows, Triggers, and Personalization
โข Unit 6: Cross-Device Marketing: Techniques and Best Practices
โข Unit 7: Multi-Touch Attribution: Measuring and Optimizing Campaign Performance
โข Unit 8: Omnichannel Personalization: Segmentation, Dynamic Content, and Recommendations
โข Unit 9: Customer Journey Mapping: Identifying and Addressing Opportunities
โข Unit 10: Future Trends in Omnichannel Marketing: Voice, AR, VR, and the Internet of Things (IoT)
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