Executive Development Programme in Retail Promotion Evaluation

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The Executive Development Programme in Retail Promotion Evaluation is a certificate course designed to provide learners with essential skills in retail promotion evaluation. This program is crucial in today's retail industry, where understanding the impact of promotional activities on sales and profits is vital for business success.

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The course covers key topics such as promotional planning, measurement, and evaluation, providing learners with a comprehensive understanding of the promotional process. Learners will gain hands-on experience with industry-leading tools and techniques for evaluating retail promotions, enabling them to make data-driven decisions and improve the effectiveness of their promotional activities. Upon completion of the course, learners will be equipped with the skills and knowledge necessary to advance their careers in retail management, marketing, or sales analysis. With the retail industry's growing demand for professionals with expertise in promotional evaluation, this program offers learners a valuable opportunity to enhance their skills and stand out in a competitive job market.

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Unit 1: Introduction to Retail Promotion Evaluation
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Unit 2: Fundamentals of Retail Promotion Strategies
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Unit 3: Metrics and KPIs in Retail Promotion
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Unit 4: Data Analysis for Retail Promotion Evaluation
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Unit 5: Evaluating the Effectiveness of Retail Promotions
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Unit 6: Customer Segmentation and Targeting in Retail Promotions
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Unit 7: Leveraging Technology in Retail Promotion Evaluation
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Unit 8: Case Studies in Retail Promotion Evaluation
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Unit 9: Emerging Trends in Retail Promotion Evaluation
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Unit 10: Best Practices in Retail Promotion Evaluation

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN RETAIL PROMOTION EVALUATION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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