Executive Development Programme in Display Ad Testing

Name: Executive Development Programme in Display Ad Testing
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The Executive Development Programme in Display Ad Testing is a certificate course designed to empower professionals with the latest skills in data-driven display advertising. This program is critical for success in today's digital marketing landscape, where display ads are a key component of any integrated marketing strategy.

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AboutThisCourse

With a focus on hands-on learning and real-world applications, this course covers essential topics such as ad design, targeting, testing, and optimization. Learners will gain practical experience in A/B testing, ad creation tools, and data analysis, providing them with the skills they need to make informed decisions and drive results. In an industry where demand for digital marketing skills is rapidly growing, this program offers a competitive edge for career advancement. By earning this certificate, learners will demonstrate their expertise in display ad testing and their commitment to staying up-to-date with the latest industry trends and best practices.

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CourseDetails

• Introduction to Display Ad Testing: Understanding the basics of display ad testing, its importance, and benefits.
• Display Ad Formats: Exploring various display ad formats such as banner ads, rich media ads, native ads, and video ads.
• Creating Effective Display Ads: Learning the principles of creating compelling and engaging display ads.
• Display Ad Testing Methodologies: Examining different testing methodologies including A/B testing, multivariate testing, and usability testing.
• Setting Up Display Ad Tests: Understanding the process of setting up and executing display ad tests.
• Analyzing Display Ad Test Results: Learning how to analyze test results, draw insights, and optimize display ad campaigns.
• Tools for Display Ad Testing: Exploring various tools and platforms for display ad testing and optimization.
• Best Practices in Display Ad Testing: Reviewing best practices in display ad testing, including testing frequency, sample size, and data analysis.
• Case Studies in Display Ad Testing: Analyzing real-world case studies and successful display ad testing strategies.

CareerPath

The above code displays a 3D Pie chart that represents the distribution of roles in the Executive Development Programme for Display Ad Testing in the UK. The chart is responsive and adaptable to all screen sizes. In this particular programme, Data Scientists take up the highest percentage of roles with 25%. Following closely are Software Engineers with 20% and Product Managers with 15%. The remaining roles, including Business Analysts, DevOps Engineers, Quality Assurance Engineers, and UX/UI Designers, each occupy 10% of the total. The demand for these roles is consistent with the current job market trends and salary ranges in the UK. Data Scientists and Software Engineers are among the highest-paid professionals, while Product Managers and Business Analysts follow close behind. DevOps Engineers, Quality Assurance Engineers, and UX/UI Designers are also in demand as their expertise helps businesses streamline their development processes, improve product quality, and create better user experiences. With the ever-evolving digital landscape, the demand for professionals with relevant skills and expertise in Display Ad Testing is set to increase. The Executive Development Programme offers a comprehensive curriculum aimed at equipping participants with these valuable skills, preparing them for a rewarding career in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD TESTING

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London College of Foreign Trade (LCFT)

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05 May 2025

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