Global Certificate in Data-driven Customer Engagement: Consumer Insights

Name: Global Certificate in Data-driven Customer Engagement: Consumer Insights
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The Global Certificate in Data-driven Customer Engagement: Consumer Insights is a comprehensive course that empowers learners with essential skills for career advancement in the data-driven marketing industry. This course highlights the importance of leveraging customer data to drive engagement, improve customer experience, and increase revenue.

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AboutThisCourse

With the growing demand for data-driven marketing professionals, this certification equips learners with in-depth knowledge of consumer insights, data analysis, and customer engagement strategies. The course covers various topics including data storytelling, customer journey mapping, segmentation, and personalization strategies. Learners will gain hands-on experience with data visualization tools and learn how to interpret data to drive business decisions. By the end of this course, learners will have a deep understanding of customer engagement strategies, data analysis, and how to use consumer insights to drive business growth. This certification is a must-have for marketing professionals looking to advance their careers in the data-driven marketing industry.

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CourseDetails

• Unit 1: Introduction to Data-driven Customer Engagement
• Unit 2: Understanding Consumer Insights
• Unit 3: Data Collection Methods for Consumer Insights
• Unit 4: Data Analysis Tools and Techniques
• Unit 5: Customer Segmentation and Profiling
• Unit 6: Personalization Strategies Based on Consumer Insights
• Unit 7: Measuring and Evaluating Customer Engagement
• Unit 8: Ethical Considerations in Data-driven Customer Engagement
• Unit 9: Case Studies in Data-driven Customer Engagement
• Unit 10: Future Trends in Data-driven Customer Engagement

CareerPath

The **Global Certificate in Data-driven Customer Engagement: Consumer Insights** program prepares professionals for various exciting roles in today's data-centric marketing world. Here's a 3D pie chart showcasing the job market trends for these roles in the UK: Marketing Analyst: 30% of the market Consumer Insights Analyst: 40% of the market Customer Engagement Manager: 20% of the market Data Scientist (Customer Focus): 10% of the market These roles are in high demand as businesses prioritize customer-centric strategies and data-driven decision-making. By obtaining a Global Certificate in Data-driven Customer Engagement: Consumer Insights, you'll be well-equipped to excel in these competitive fields.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DATA-DRIVEN CUSTOMER ENGAGEMENT: CONSUMER INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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