Executive Development Programme in Offer Programmatic Advertising

Name: Executive Development Programme in Offer Programmatic Advertising
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The Executive Development Programme in Offer Programmatic Advertising is a certificate course designed to empower professionals with the latest skills in digital advertising. This programme is crucial in today's data-driven world, where businesses are increasingly relying on programmatic advertising to reach their target audiences efficiently.

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AboutThisCourse

With the industry demand for programmatic advertising skills at an all-time high, this course provides a timely opportunity for learners to advance their careers. It equips learners with essential skills such as audience segmentation, real-time bidding, and campaign optimization, enabling them to drive better ROI for their organizations. By the end of the course, learners will be able to design, implement, and manage programmatic advertising campaigns, making them valuable assets in any digital marketing team. This programme is not just a certification, but a career accelerator for those looking to stay ahead in the ever-evolving digital advertising landscape.

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CourseDetails

• Programmatic Advertising Fundamentals
• Real-Time Bidding (RTB) and Ad Exchanges
• Audience Targeting and Segmentation
• Data Management Platforms (DMPs) and Demand Side Platforms (DSPs)
• Creating Effective Programmatic Advertising Campaigns
• Cross-Channel Programmatic Advertising Strategies
• Measuring Programmatic Advertising Success with Key Metrics
• Brand Safety, Fraud Detection, and Viewability
• Programmatic Advertising Trends and Future Developments

CareerPath

The Programmatic Advertising industry is booming, and our Executive Development Programme is here to help you excel in this competitive market. This 3D Pie chart represents the demand for various roles in Programmatic Advertising: 1. **Programmatic Account Manager**: As an essential liaison between clients and the programmatic team, Account Managers can expect a 25% share of the job market. 2. **Programmatic Campaign Manager**: These professionals, who specialize in creating and managing ad campaigns, boast a 30% share in the Programmatic job market. 3. **Programmatic Strategist**: With a 20% share, Strategists focus on developing comprehensive plans to optimize campaign performance and reach business goals. 4. **Programmatic Analyst**: Analysts, who examine campaign data to improve performance, represent a 15% portion of the Programmatic job market. 5. **Programmatic Ad Operations**: With a 10% share, Ad Operations professionals manage ad implementation, trafficking, and optimization. Our Executive Development Programme equips you with the skills and knowledge needed to thrive in these roles and stay ahead in the ever-evolving Programmatic Advertising landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN OFFER PROGRAMMATIC ADVERTISING

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London College of Foreign Trade (LCFT)

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05 May 2025

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