Executive Development Programme in Customer Retention Analysis Methods
-- ViewingNowThe Executive Development Programme in Customer Retention Analysis Methods is a certificate course designed to empower professionals with the latest analytical techniques for customer retention. This programme highlights the importance of retaining customers, reducing churn, and increasing profitability in today's competitive business landscape.
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โข Customer Retention Analysis Fundamentals: Understanding the importance of customer retention, key metrics, and the basics of retention analysis.
โข Customer Segmentation Techniques: Techniques for segmenting customers, including demographic, behavioral, and value-based segmentation.
โข Customer Lifetime Value (CLV): Calculating and understanding the importance of CLV, its impact on customer retention, and strategies to optimize CLV.
โข Churn Rate and Churn Analysis: Defining churn rate, conducting churn analysis, and identifying at-risk customers.
โข Retention Strategies: Implementing effective retention strategies, including loyalty programs, personalization, and customer engagement.
โข Customer Feedback Analysis: Collecting and analyzing customer feedback to improve retention, including net promoter score (NPS) and customer satisfaction (CSAT) surveys.
โข Data Analysis Tools: Utilizing data analysis tools, such as SQL, Python, and R, to conduct retention analysis.
โข Predictive Analytics for Customer Retention: Applying predictive analytics to customer retention, including machine learning algorithms and predictive modeling.
โข Data Visualization Techniques: Presenting retention data effectively, including data visualization tools and best practices.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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