Masterclass Certificate in Content Strategy: Engagement Essentials

Name: Masterclass Certificate in Content Strategy: Engagement Essentials
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The Masterclass Certificate in Content Strategy: Engagement Essentials is a comprehensive course designed to equip learners with the essential skills required to thrive in today's content-driven economy. This course focuses on the importance of creating engaging, relevant, and effective content that drives business results.

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AboutThisCourse

Learners will gain a deep understanding of content strategy principles, audience research, and content creation techniques that will help them stand out in the industry. In an era where content marketing is a critical component of any successful marketing strategy, this course is increasingly important. According to the Content Marketing Institute, 91% of B2B marketers use content marketing to reach customers. This course will equip learners with the skills to meet this demand, providing them with a competitive edge in their careers. By the end of this course, learners will have developed a comprehensive content strategy, learned how to measure its success, and gained the skills to adapt and optimize it for maximum engagement. This course is an essential investment for any marketing professional looking to advance their career and stay ahead in the ever-evolving world of content marketing.

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CourseDetails

• Content Research:
Understanding the audience, topic selection, and data analysis.

• Content Planning:
Editorial calendar creation, content mapping, and goal setting.

• Content Writing:
Engaging writing techniques, storytelling, and persuasive language.

• Content Design:
Visual hierarchy, typography, and user-centered design.

• Content Optimization:
SEO best practices, keyword research, and on-page optimization.

• Content Promotion:
Social media, email marketing, and influencer outreach strategies.

• Content Measurement:
KPIs, analytics tools, and data-driven decision making.

• Content Ethics:
Privacy, transparency, and responsibility in content creation.

• Content Strategy:
Brand alignment, content lifecycle, and team collaboration.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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MASTERCLASS CERTIFICATE IN CONTENT STRATEGY: ENGAGEMENT ESSENTIALS

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London College of Foreign Trade (LCFT)

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05 May 2025

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