Executive Development Programme in Offer Data-driven Market Positioning

Name: Executive Development Programme in Offer Data-driven Market Positioning
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The Executive Development Programme in Offer Data-driven Market Positioning is a certificate course designed to empower professionals with essential skills in leveraging data for strategic market positioning. In today's data-driven world, the ability to analyze and interpret market data is crucial for business success, making this course highly relevant and in demand across industries.

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AboutThisCourse

This programme equips learners with the necessary tools and techniques to analyze market trends, customer preferences, and competitor activities, enabling them to make informed decisions and position their offerings effectively. By gaining a deep understanding of data-driven market positioning strategies, learners can enhance their organization's competitive advantage and accelerate their career growth. Through hands-on training and real-world case studies, learners will develop the ability to extract insights from complex data sets, communicate findings effectively to stakeholders, and implement data-driven decision-making processes in their organizations. This course is an essential investment in the professional development of any executive looking to drive business success and stay ahead in today's data-driven marketplace.

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CourseDetails

• Data-Driven Market Research: Understanding the market landscape, competitive dynamics, and customer insights through data-driven research techniques.
• Data Analysis for Market Positioning: Leveraging statistical and data mining techniques to analyze market trends, customer preferences, and competitors' strategies.
• Data Visualization and Storytelling: Communicating data-driven insights in a clear, compelling, and actionable manner to various stakeholders.
• Market Segmentation and Targeting: Identifying and prioritizing high-value customer segments and targeting them with personalized value propositions.
• Product Positioning and Pricing: Developing and implementing data-driven product positioning and pricing strategies to optimize revenue and profitability.
• Brand Positioning and Management: Building and managing strong and differentiated brand positioning based on data-driven insights.
• Marketing Analytics and ROI Measurement: Measuring and optimizing the return on investment (ROI) of marketing campaigns and initiatives using data analytics.
• Data Privacy and Ethics: Ensuring data privacy, security, and ethical considerations in data-driven market positioning practices.
• Data Management and Governance: Implementing best practices for data management and governance to ensure data quality, accuracy, and accessibility.

CareerPath

In this Executive Development Programme, the focus is on data-driven market positioning for various UK executive roles. By examining job market trends, salary ranges, and skill demand, professionals can better understand the industry landscape and make informed decisions for their careers. The 3D pie chart below showcases the percentage of executives in different roles, including Product Manager, Business Analyst, Data Scientist, Finance Manager, Marketing Manager, and Operations Manager. Each slice represents the distribution of executives in these roles, providing a visual representation of the UK job market. Hovering over the chart reveals detailed information about each role's percentage, making it easy to compare and contrast between positions. With the transparency and lack of background color, the focus remains on the data, making it accessible and engaging for all users. As the programme progresses, participants will dive deeper into these roles, exploring job market trends and identifying the skills required for success. By understanding the data-driven market positioning, executives can refine their professional development, making informed decisions for career growth and advancement.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN OFFER DATA-DRIVEN MARKET POSITIONING

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London College of Foreign Trade (LCFT)

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05 May 2025

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