Global Certificate in PPC Campaign Optimization: Connected Systems

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The Global Certificate in PPC Campaign Optimization: Connected Systems is a comprehensive course designed to empower learners with the skills necessary to excel in digital marketing. This course focuses on Pay-Per-Click (PPC) campaign optimization, a critical aspect of digital marketing that involves targeted advertising to reach potential customers effectively.

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AboutThisCourse

With an emphasis on connected systems, learners will gain expertise in cross-platform optimization and management, making them highly valuable in today's interconnected digital landscape. As businesses continue to invest in digital marketing, the demand for skilled PPC professionals has never been higher. This course equips learners with essential skills for career advancement, including data analysis, conversion tracking, and campaign strategy development. By completing this course, learners will demonstrate a deep understanding of PPC campaign optimization, positioning them for success in this rapidly growing field.

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CourseDetails

• Unit 1: Introduction to PPC Campaign Optimization & Connected Systems
• Unit 2: Keyword Research & Selection for Global PPC Campaigns
• Unit 3: Crafting High-Performing Ad Copy for International Audiences
• Unit 4: Cross-Platform PPC Campaign Management
• Unit 5: Audience Targeting & Segmentation Strategies for Global Campaigns
• Unit 6: Geo-Targeting & Location-Based Bid Adjustments
• Unit 7: Utilizing Advanced PPC Features for Connected Systems (e.g. Ad Extensions, Automated Rules, etc.)
• Unit 8: Performance Analysis & Optimization Techniques for International PPC Campaigns
• Unit 9: Leveraging Data Analytics & Machine Learning in PPC Campaign Optimization
• Unit 10: Best Practices for Scaling & Managing Large-Scale Global PPC Campaigns

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN PPC CAMPAIGN OPTIMIZATION: CONNECTED SYSTEMS
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London College of Foreign Trade (LCFT)
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05 May 2025
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