Global Certificate in Content Strategy: Engaging Planning

Name: Global Certificate in Content Strategy: Engaging Planning
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The Global Certificate in Content Strategy: Engaging Planning course is a professional certification that emphasizes the importance of content strategy in today's digital landscape. The course is designed to meet the growing industry demand for content strategists who can create and manage compelling content that drives engagement and business results.

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AboutThisCourse

Through this course, learners will develop essential skills in content planning, development, and management. They will learn how to create and implement content strategies that align with business goals, engage target audiences, and optimize content performance. The course covers critical topics such as content research, audience analysis, editorial calendars, content creation, and measurement and analysis. By earning this certification, learners will demonstrate their expertise in content strategy, which can lead to career advancement opportunities and higher salaries. The course is ideal for marketing professionals, content creators, digital strategists, and anyone looking to build a career in content strategy. In summary, the Global Certificate in Content Strategy: Engaging Planning course is a valuable investment for professionals seeking to enhance their content strategy skills and advance their careers in a rapidly evolving industry.

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CourseDetails

• Content Strategy Fundamentals
• Understanding Personas and Customer Journey Maps
• Content Audits and Inventories
• Developing a Content Plan and Calendar
• Content Creation and Curation Techniques
• SEO for Content Strategy
• Content Amplification and Promotion Strategies
• Measuring and Analyzing Content Performance
• Content Strategy Best Practices and Trends

CareerPath

The Global Certificate in Content Strategy: Engaging Planning focuses on four key roles in the UK content strategy job market: Content Strategist, Content Marketing Specialist, Digital Copywriter, and SEO Specialist. This 3D pie chart represents the trends for these roles based on market research and job demand data. Content Strategists take the lead with 45% of the content strategy job market share, thanks to their expertise in creating and managing content plans. Content Marketing Specialists follow closely with 25%, specializing in engaging marketing campaigns and social media management. Digital Copywriters contribute 20% to the job market, excelling in writing clear, concise, and engaging content for websites and digital platforms. Lastly, SEO Specialists make up the remaining 10% with their specialized knowledge in search engine optimization and online visibility techniques. This 3D pie chart serves as a valuable resource for understanding the content strategy job market trends in the UK, helping professionals and job seekers align their skills with industry relevance and demand.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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DigitalCertificate
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GLOBAL CERTIFICATE IN CONTENT STRATEGY: ENGAGING PLANNING

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London College of Foreign Trade (LCFT)

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05 May 2025

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